Mobile Publishing Platform Onswipe Revamps With Support For Android Smartphones
Anthony Ha, techcrunch.com
Onswipe is launching the new version of its publishing platform for mobile browsers today. The biggest change? It now offers full support for Android smartphones.
The company has been talking about the revamp publicly for several…
"I also asked Baptiste how he’s feeling about Onswipe’s focus on the mobile web instead of apps, he replied, “Look, our phrase is still that apps are bullshit when it comes to publishing.” After all, in addition to direct mobile web visits, traffic from mobile search and social sharing all directs to publisher websites.
“None of our publishers ask about apps anymore,” he said. He also argued that many publishers are discovering that responsive design (where the website customizes its layout to the size of the screen) is “fool’s good” that “can’t deliver on all the promises.”